Why you should invest in Pay Per Click advertising

PPC, or pay per click, is paid advertising. In a search engine, for example, when you plug in what you’re looking for, the first three or four results you see are ads. These companies pay to have their business displayed there; they pay each time a visitor clicks on that link. Paid advertising doesn’t only appear in search engines, however. Your ad could also appear on an industry-specific website, reputed blog, online magazine or other platform that your target customers are likely to use.


  • Reach your customers, fast
  • Make your brand name visible against thousands of different search queries
  • Boost your online enquiries today, through targeted campaigns that appear in a matter of minutes


  • Get your site on the front page of Google
  • Take advantage of one of the fastest ways to boost your website traffic
  • With paid advertising campaigns live in a matter of hours, get your website to page one of Google in just under a day


  • Encourage customers to click
  • Our writers focus on eye-catching copy that captures the attention of buyers
  • Through targeted calls-to-action and neatly-placed links, we write ads that readers can't resist

The three stages to a killer PPC campaign


Campaign research

The very first thing we do for a PPC campaign is identify the areas of focus. We hone in on either a geographical region, a product or service area, or both. Where are your target customers based? What might they be looking for online? Around this we develop a structure and budget strategy to suit your needs. How many campaigns do you need? Will you be measuring success on click rate or conversion rate (the amount of paying business the ad generates)?

Ad groups

Once we have identified the key campaign factors, we segment the ads more thoroughly into themes around your products and services. What keywords might your prospective customers use to search for a particular service? What common keywords might be contradictory to your business practice and need excluding? We use this information to craft compelling ads that entice only your target customers to click.

Optimisation management

PPC advertising is not a one-time service; it requires ongoing management to ensure you get the best return on investment. The three key areas that need attention are keywords, bid management and ad management. It is imperative to ensure your ad is appearing in searches for the most relevant keywords, not just any keywords. The bid is the amount of money you are prepared to pay for a prospective customer to click on your ad. For your ad to appear in a search for the most successful keywords, the cost increases. In order to achieve the best results for your business, we create multiple ads, testing which have the highest hit rate. Continuing management of your PPC campaigns ensures the best return on investment for your advertising dollars.