I don’t think there’s a single trickiest subject I’ve had to approach. Whether it’s something I’ve known my whole life, or a subject I’ve have little contact with until recently, any subject matter that needs a creative and strategic approach could be considered tricky. You’ve got to follow a similar process of reading, researching, and consulting with your clients before you can write great content on a topic.
That being said - skip bins were not my forte, per se, until I made the move to Konnect!
Mac! While this might come across as an obvious choice because (A) I’m a Gen Y'er, or (B) I’m a sucker for anything minimalist, slick, and plain easy-on-the-eyes, you’d be wrong. At least in part. From nifty trackpad gestures that seamlessly flow between endless opened browsers, programs and documents, to an integrated cloud-based existence that largely does the thinking for me, MAC can do no wrong.
My standard bookshop protocol is to enter on the hunt for a good story, only to walk out with some sort of non-fictional autobiography or industry piece to expand my knowledge of new topics. True to form, last week I picked up a handy addition to my content-driven existence called Productivity Ninja by Graham Allcott. It’s a how-to guide on attention management. I’d recommend it to anyone who works on more than one task per day. Quite literally, I’ve come to appreciate that how well you use your attention can determine your success both in and outside work.
Don’t overthink it. Our minds are our strongest assets, and at times our own worst enemies. If you write from an overly critical or self-doubting place, you’ll no doubt find yourself stifled with nothing but a blank page to work from. While easier said than done, I try to write freely without critique the first time round, if nothing more than to release my ideas onto the page without caring too much about it being a perfect final piece. Be kind to your thoughts, trust your abilities, and get writing – even before you think you know how.
We had a bit of a running joke in the office about how to approach this question. We keep a lean team that operates to a paperless standard 98% of the time. So I looked down at my pristine white desk one day to find my laptop, a pair of headphones for concentration, and a glass of water - or coffee, depending on the time of day. I tend to keep my workspace intentionally blank as I find it relaxes me and clears my mind for the day ahead.
Since writing, the thought occurred to me that my white-on-white workspace needs a facelift. I’m proud to report there’s now a couple of magazines on the top right-hand corner for good measure and glossy photographic appeal.