Brookvale Spares are one of the largest Auto Dismantlers in Sydney but their web presence shoed they were not easily found and the website was not converting the visitors they did have into customers. They hired our team to improve the visibility of their website and increase the number of enquiries coming into the business.
By leveraging paid search to cater for the specific search terms and SEO to gain visibility for the higher search volume generic words we were able to significantly increase the traffic to the website. Once we had enough traffic coming through we ran A/B split testing and were able to generate 6 x the enquiries in just 4 months.
Built out keyword list with broad, modified broad, phrase match and exact match to capture all possible searches specific to the industry.
Negative Keyword Lists
Built negative keyword lists from both products and also for Geographic’s to avoid wasted clicks on search terms that are not relevant to the business.
Creative Ad Copy
Created highly targeted Ad Groups and text ads for all ad groups. Split tested the ad groups to optimize for the best possible Click Through Rates (CTR’s).