As a small boutique legal firm CM Lawyers were finding it hard to compete online with the larger law firms in Sydney. They approached Konnect Digital to put together a strategy to take on the big guys whilst not needing the big budget. Their organic presence was low in the local area and non-existent in the greater Sydney area.
Within 12 months SEO traffic increased by 472% and the Cost Per Lead (CPL) was down to $37. CM Lawyers were now visible organically for high volume search terms that are highly relevant to their service and generated a good conversion rate from website visitor to qualified lead.
Understanding the business goals, in-depth keyword research was carried out to identify the high volume search terms that were relevant to the business and their target customers.
Built out the new website information architecture to reflect the new content structure adding more pages and a better user flow through the website.
Analysed the pages on the current website and identified areas to add new pages of content divided into core content hubs.
Started by creating
high quality unique content in the form of articles and infographics.
Reached out to authority sites
in the industry and acquired inbound links to the website.
to secure regular quest blogging spots on high traffic industry specific authority websites.