LYONSWOOD INVESTIGATIONS are the dominant private investigator agency in Australia. We were working with them to manage their paid search, however they outsourced their SEO offshore to reduce costs. When Google released the Penguin algorithm update, their website traffic dropped 39% and they noticed a significant decline in enquiries. The offshore ‘SEO experts’ were taking short cuts that worked in the past but now Google were penalising.
Within 4 months, we were able to recover the lost website traffic and increase the number of enquiries from 153 to 205, a 34% improvement.
Targeted buyer personas
Collaborating with the client, we developed a model of the ideal customers they wanted to target. Understanding the characteristics of these customers helped the copywriters to produce relevant, persuasive content.
Produced high quality content
Our team produced a variety of articles, info graphics and videos to communicate information in an engaging way.
Identified linking opportunities
Using creative thinking and data analytics, we identified other websites, news and PR platforms where prospective customers might be researching the services our client offers.