PILLINGERS HIRE is a family business that has operated successfully for 30yrs. They were frustrated their website did not reflect the size of their business, the range of products they offered and the quality of customers they served. They also wanted to be more visible on Google for core search terms like “party hire” & “marquee hire”.
We increased website traffic from 2,478 visits to 3,761 visits in 5 months and the number of enquiries went from 183 to 261, a 43% improvement.
Increased “Likes” from qualified Facebook prospects
The new website included social following links and together with targeted promotion to selected users, we were able to increase the number of “Likes” from 123 to 4,521.
With the increased Facebook following we promoted selected articles, images and info graphics to these followers with the purpose of driving users engaged with the content back to the website.
Public Relations Outreach
Using a number of PR sites we were able to reach out to selected publishers and produce content they were interested in sourcing from industry experts. This content helped generate additional website traffic.